Building a website and marketing an online small business is a team-effort, from acquiring the best Web hosting services and operational software to marketing its content and designing an attractive site. Once a business has decided on a premium Web hosting provider, such as HostGator, and before they integrate software like an address validator from QAS for business efficiency, a business needs an attractive site that looks good really good. That's where you, the creatively talented Web design professional, enters the picture. Businesses depend on you to create a visually appealing website that will draw in visitors and provide a memorable user experience, which means you need to be spot-on with your craft. As a freelancer, you're probably staying competitive and up-to-date on the evolving trends by networking, connecting and maximizing available tools.
Is Pinterest in your repertoire of tools?
Before you dismiss Pinterest as a women's website for pinning DIY crafts and fashionable outfits, keep in mind Pinterest has had 2,702.2 percent increase of unique visitors total since May 2011, according to the digital advertising agency Modea's "Very Pinteresting" infographic. "Pinning" is significantly growing as a way to bookmark, share and promote all types of content, including innovative design inspiration and a marketable work sample portfolio that will help you land that next gig.
Stay relevant and visible on the Web using Pinterest for the following reasons:
Promote Web Design Portfolio
The more you promote your best work on social-sharing digital spaces the better. Pinterest has grown as a creative social and marketing space for major brands and small businesses that innovatively pin service and product-related images. If you already maintain a presence on creative social networking sites, such as Dribble and LoveDsn, then expand your outreach by pinning premium work to Pinterest boards. An image of your work has the potential to be re-pinned, go "viral" and direct traffic back to your personal website or blog.
Stay Motivated Get Inspired
Much is to be discovered on Pinterest, even for design-savvy professionals who are always on the lookout for new perspectives and fresh ideas. To collect images that motivate you professionally or creatively speak to you, create boards in a variety of categories. Search for inspirational pins by using the Pinterest search bar for the following types of boards recommended by DesignFloat.com:
- HTML5, CSS3 and jQuery boards
- Web Design Infographics
- Web Layouts
- User Interface
- Vector graphics, illustrations and templates
While re-pinning images and graphics, include SEO-friendly words in your pin description (and board title) for optimization. Pinners will be able to search and find your design-related boards, including your portfolio board!
Connect With Other Creatives
Pinterest is a virtual, image-focused Pandora's box full of ideas, visions and talent to explore and discover. As you expand and brand your Pinterest page, you'll connect with other pinners in your industry who share your interests and goals. You can start to follow boards and pinners of other designers, which will build and grow your Web and social networking presence. Upload original pins from your personal blog or professional website. People who click on your pin to re-share can learn about your blog. Also, by making your website "pinnable," site visitors can pin your images, which further promotes your work.