Websites are an integral part of our business processes today. This is why one must ensure that the website he designs is actually able to hold a visitor on it. This article is aimed at helping you create a website by avoiding the biggest mistakes that designers make.
A lot of people (designers especially) will agree with me when I say that website designing is in itself an art. It takes a lot of skill, passion and patience to get the right website designed that can hold people to it for long.
Usually, people design websites with the motive of attracting people. What they forget is that, getting them to the site is not enough. You must keep them there long enough. Getting people to your site can be accomplished by good search engine optimization practice as well. The whole aim of creating a mesmerizing design is so that the visitor can stay there.
There are some glaring mistakes that a website designer usually makes are:
For God’s sake, please, at least let the poor visitor see your site before he decides whether he wishes to subscribe to you or not. I mean, isn't it terribly autocratic of you to force him to subscribe to you before he can even see what the site has to offer. This policy, although to increase the number of visitors, is sure to affect your site adversely.
Ensure that you have attractive imagery on your site and content that is luring. If you mask the whole page with a form, the chances are, your visitor will take one look at it and shut it.
Too much Clutter
When a person comes to a website he is basically looking for some information (unless it is a procrastination site). If you mask the content with too many other things, there is a high possibility that your user will get distracted. Don’t do that. Limit advertisement and any other thing that will take away the attention from your agenda.
Give the customer a reason to stick back. Make sure that when he is on your page, his entire focus of attention is centered on you. He has to feel that this particular website is the most helpful and that he will get all that he is looking for on it.
Although imagination is best when done freely, sometimes (especially when you design websites) you must realize that experimenting with colors is not a really good idea. There are some specific norms of colors because they generate a corresponding feeling. Say, for instance, most of the food industry related websites use the color red because it is supposed to encourage an appetite. If you use grey instead, the person will probably not want to go for it because it gives a very ashen feel to it.
Remember that the colors you use will become the sole thing that will drag the eyeballs of the visitors. Use corresponding and peaceful colors. Try not to hurt the eyes of the visitors, because if he is uncomfortable on your site, he will simply close it and move on to another one.
Function to the Backseat
Never ever do this. The design of your website is incredibly important but remembers the main guiding force of your website is the function. Each website has its own purpose. If it cannot fulfill it, it is a waste. Make sure that your website can fulfill its purpose. If the purpose is information then ascertain that the design is not hiding the info. If the purpose is playing a game then ensure that the visitor can play the game properly without having to dodge the design.
The purpose of having a website aesthetically designed is to ensure that the design can facilitate the underlying purpose of the website.