Designing SEO-friendly websites that are poised to earn high rankings is still an essential component of today’s best website designs. The higher a site’s SEO rankings, the more likely the site will receive web traffic via the search engines. Without an appearance in search engine results, websites would have to rely primarily on searchers typing the exact web address or linking to the website in question from some other means. The following text provides some information for constructing SEO-friendly websites that are likely to earn top ranking positions.
Get the Tech Part Right
Some web designers report that it takes thirty percent longer to develop a website that hits all the technical bullet points needed for high SEO rankings. Since much of this is simply wrote procedure, it shouldn’t involve much sweat. Be sure headings are in order and each landing page has text links. Links must all be working and HTML must be validated. Web design pros also suggest using semantic and standard coding to enhance the website design. Taglines must be included, too.
Ditch the Splash Page
Designers who rely on high SEO rankings should abandon the splash page, a page that simply tells the viewer to “enter” in order to get to the homepage. In essence, the splash page is simply a glamorous welcome mat that is a barrier to any actual relevant content. The search engines’ indexing programs may not follow the links into the actual site to index the content therein; since homepages are typically the highest-ranking pages of any sites, it’s best to keep them right in front—not buried behind flash objects.
While there is a growing trend among savvy sites to minimize the text found on a homepage in favor of large, sophisticated imagery, this format is not necessarily going to help out in the rankings department. SEO-friendly homepages typically contain a paragraph’s worth of text that describes the name and purpose of the website and provides clear direction to keyword-rich action items—the links that take visitors deeper into the site. Of course, keyword-rich pages should not be keyword-stuffed pages. Search engines penalize sites that over-stuff keywords. Be sure to include essential and clear information when designing the homepage.
With essential content and meaningful imagery, a website can look as well as it functions. Homepages that are cluttered with text and images can be off-putting to visitors to the site; this clutter may not improve a site’s standing in the rankings either, especially if the visual items are inserted for decoration as opposed to providing important content. Ideally, each page should look streamlined in accordance with its purpose. Limiting font styles and using colors that allow the text to greatly stand out from the background is ideal. The most critical elements should also stand out from other elements on the page.
The best-designed websites are easy to navigate. Clear links to clearly defined pages are important to a high SEO ranking. Avoid action buttons labeled “click here” unless you want the search engines to index “click here” instead of the more purposeful and informative tags like “gardening tools” or “refurbished laptops.” A site that is simple to navigate is generally going to prove more successful than one that is confusing to follow.
Effective content is utterly essential to achieving high SEO rankings. Landing pages must convey important information in as few words as possible to create a page that is easy to scan. Most readers do not want to wade through a page that is dense with text. Instead, allow readers to link to more in-depth content that is written in an SEO-friendly format.
In order to increase traffic to your website, a high ranking is extremely important. By employing an SEO-friendly design, the website stands a better chance to attract viewers than one that does not.